ROY KEANE launched a new career as a FASHION MODEL in a new advert alongside his dog.

The no-nonsense hardman took a leaf out of former team-mate David Beckham’s book as he posed for the camera in adidas’ new outdoor range.

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Roy Keane proved a popular model in the new adidas launch

The former Manchester United man was the face of the Spezial AW23 collection

He took a boat out on Lake Windermere in the clip

In the video, Keane takes his dog Jet for a walk in the Lake District countryside – before driving a boat across the water.

Decked out in the various stylish jackets and trainers ready for winter, he reflected on his career, stepping away from the beautiful game and what a slower pace of life looks like now.

Keane said: “I played to win from when I was eight or nine years of age.

“You were literally on the biggest roller coaster of your life.

“The highs are extreme and the lows… my goodness. But sometimes you have to lose to win.

“The biggest challenge for any sportsperson is actually when your career finishes.

“You almost know you’re never going to reach those highs again but you have to accept that.

“I’ll never get that buzz from anything else in my life.

“Being in the dressing room winning stuff with good team-mates and good players… oh, honestly, it really is amazing.

“Life’s been pretty good to me in terms of my career and my family.

“I actually have a lot of contentment in my life.

“That can go sometimes but generally speaking, yeah I am pretty contented.”

Keane, who had gained popularity as an analyst on Sky Sports and ITV in the past, was a natural in front of the camera.

The former Manchester United captain went above and beyond to model the adidas autumn-winter clothing, much to the delight of the fans.

The yellow jacket was a popular addition

Keane even allowed a small smile in front of the camera

The Irishman was a natural in front of the camera

One said: “Never in my life did I expect to see Roy Keane as a model for fashion. Well played whoever has managed to convince him to take part.”

Another wrote: “Keano and adidas Spezial, it doesn’t get any better.”

A third added: “Legend, looks decent in the new gear.”

A fourth typed: “I love this man.”

And a final user simply commented: “Class.”

Starting on November 16, the adidas app will be the sales channel for the Spezial collection. The collection includes seven new shoe styles, t-shirts, joggers, outerwear pants, zip jackets, gold puffers, and beige coats.

Gary Aspden, the founder of Spezial, designed the range, which uses a lot of recycled fabrics.

Various zip-up jackets made up part of the collection 

Fans hailed the new career venture 

Jet featured in the promo video

Keane looked dapper in the new threads

It was shot in the spectacular Lake District

Seven pairs of trainers were released in the new range